𝐓𝐡𝐞 𝐁𝐚𝐬𝐢𝐜𝐬: 𝐔𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠 𝐨𝐟 𝐂𝐚𝐫 𝐀𝐮𝐝𝐢𝐨 𝐒𝐲𝐬𝐭𝐞𝐦𝐬 [𝐏𝐃𝐅]

 APAC is projected to grow at a very high pace during the forecast period. Car audio applications in Asian economies are expected to boom at an exponential rate owing to the increasing number of car production. The sales of premium cars are also growing in the region with the rising disposable income in rapidly growing economies such as India, China, and South Korea. As a result of this, APAC has witnessed high growth in the sales of automobiles in recent times. The higher number of automobiles on the road demands for higher production of vehicles and thus present large potentials for car audio manufacturers to expand their business base in APAC region.   

                        𝐂𝐥𝐢𝐜𝐤 𝐇𝐞𝐫𝐞 𝐅𝐨𝐫 𝐌𝐨𝐫𝐞 𝐈𝐧𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧

The sales of premium cars are also growing in the region with the rising disposable income in rapidly growing economies such as India, China, and South Korea. As a result of this, APAC has witnessed high growth in the sales of automobiles in recent times. The higher number of automobiles on the road demands for higher production of vehicles and thus present large potentials for car audio manufacturers to expand their business base in APAC this region. With the increasing importance of the automotive accessories’ markets in APAC, especially in China and India, automakers realize that innovations in electronics can complement innovations in vehicle production, which would help gaining a competitive advantage. Therefore, automakers are focusing on integrating advanced audio solutions in vehicles, which is driving the growth of the car audio market APAC in the region.

The 2019-20 COVID-19 (coronavirus) pandemic had a major impact on the automotive industry worldwide. Many OEMs have delayed employee salaries and shut down their operation to reduce the overhead expenses. Car sales have seen a dip due to which OEMs are taking aggressive actions to survive the pandemic. The worst hit are the ancillary companies which have stopped production due to reduced demand from the OEMs. Major global manufacturers such as GM, Toyota, Mitsubishi, Volkswagen, Mazda, Ford and FCA has stopped or reduced production capacity. This has also impacted the car audio market positively. Lack of vehicle production has also affected the sales of the car audio system.

The market players present in car audio market are mainly focusing on product enhancements by implementing advanced technologies. Few of the recent developments are listed below:

2019: Immersion signed a license agreement with Alpine Electronics which enables Alpine to access Immersion’s patented touch feedback technology for in-vehicle touchscreens.

2018: Alpine Electronics, Inc. partnered with Faital S.p.A. for capital and business alliance to strengthen their in-car entertainment and audio business.

2017: Alpine Electronics of America, Inc. started shipment of a mech-less AV system with 7” touch screen, iLX-207. It is the company’s first AV system that provide both Android Auto and Apple CarPlay capability.